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Braintrust

As a Project and Production Manager with Braintrust, I performed Learning Experience Design to dramatically improve the incoming talent user onboarding flow.

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Audit and Brainstorm

The existing incoming talent user onboarding flow was a random smattering of un-gated, open source, public facing information and events.

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Built by the Talent for the Talent 

Incoming talent users contributed to an extensive library of crowd sourced Pro Tips.

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Color Pallet

A limited pallet chosen from the Braintrust brand kit guidelines created a mini-brand within a brand, so Braintrust Academy could have its own, special, look.

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Ux Research

The MVP wave Braintrust Academy modules had a high level of “drop-off” and a low level of course completions. We analyzed “drop off” metrics and other user feedback to iterate on critical failures, and prioritize necessary fixes.

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Final Product

Some screen shots of some landing pages of the robust coursework.

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Results

I produced 5 Braintrust Academy Modules then optimized the whole product’s performance to decrease “drop off” rates, and outpace preceding iteration success metrics by 25% to 35% each quarter, quarter over quarter. The product saved the team at least 12 hours a week, and thousands of dollars. All and all, my Learning Experience and onboarding design products helped us:

  • Grow from 2,500 to over 58,335 users

  • Increase Talent earnings from 5M to over 80M

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