Product-Centric Strategist
Braintrust – Onboarding at Marketplace Scale (Web3)
As Project & Production Manager, I built and implemented centralized onboarding systems across a two-sided marketplace, balancing activation workflows for both talent and clients. By standardizing user journeys and feedback loops, I helped scale adoption while maintaining quality and driving economic participation on the platform.
Impact Metrics:
• Scaled platform users from 2,500 → 58,000+
• Increased talent earnings from $5M → $80M
Audit and Brainstorm
The existing incoming talent user onboarding flow was a random smattering of un-gated, open source, public facing information and events.
Built by the Talent for the Talent
Incoming talent users contributed to an extensive library of crowd sourced Pro Tips.
Color Pallet
A limited pallet chosen from the Braintrust brand kit guidelines created a mini-brand within a brand, so Braintrust Academy could have its own, special, look.
Ux Research
The MVP wave Braintrust Academy modules had a high level of “drop-off” and a low level of course completions. We analyzed “drop off” metrics and other user feedback to iterate on critical failures, and prioritize necessary fixes.
Final Product
Some screen shots of some landing pages of the robust coursework.
Results
I produced 5 Braintrust Academy Modules then optimized the whole product’s performance to decrease “drop off” rates, and outpace preceding iteration success metrics by 25% to 35% each quarter, quarter over quarter. The product saved the team at least 12 hours a week, and thousands of dollars at scale.