Product-Centric Strategist
Optimizely – Productized Onboarding & Readiness
At Optimizely, I transformed disjointed enablement content into a centralized onboarding product framework (Optimizely Academy) designed to accelerate seller and partner readiness. I partnered with Product, Sales, and RevOps to align onboarding flows with product release cycles, resulting in measurable gains in adoption and time-to-value.
Impact Metrics:
• Reduced onboarding time-to-value by 75%
• Supported product adoption growth that contributed to $400M ARR
User Research
Existing coursework produced low course completion rates, 48%, and even lower assessment completion rates, what was supposed to be a simple migration project required a total redesign.
Audit
A quick programming audit revealed the existing material to be contentful, outdated, and riddled with brand inconsistencies.
Brainstorm
Diagrams featured too many arrows, too much information, or color combinations that weren’t accessibility friendly. I brainstormed opportunities to distill and simplify.
User Flow
Contentful, complex, outdated material needed to be distilled, simplified, updated and drip fed in a well organized “learner user” flow for a more delightful learning experience to drive course completion and desired learning outcomes.
Color Pallet and Design Iterations
A sparse use of the Optimizely brand’s rainbow palette, with default to a clean, white background, created a simplified look for the Optimizely Academy mini-brand within a brand.
Final Product
Some screen shots of some landing pages of the robust coursework.
