Product-Centric Strategist
CyberEd.io – Product Onboarding & Activation Systems
At CyberEd.io, I led product strategy and execution for onboarding and activation systems that helped customers quickly understand and adopt complex cybersecurity workflows. My focus was designing self-serve guidance, in-app onboarding pathways, and user feedback loops to accelerate time-to-value and drive sustained engagement.
Impact Metrics:
• Product onboarding engagement consistently exceeded benchmarks by 3×
• Designed and shipped a blended onboarding solution that supported 0→1 revenue adoption

Audit and Brainstorm
The existing style-guides, templates, and platform were outdated and clunky, attempts to improve the brand marginally and incrementally over time led to many brand inconsistencies.

Ux Research
Quick, lean, data analysis, persona generation, user flows, competitive analysis and mood boards.

Color Pallet and Style Guides
A quick analysis of competitors in the space inspired a “Netflix Vibe” for our color pallet and style guides.


Final Product
Some screen shots of the website redesign.

Results
Executive acceptance of revolutionary product strategy targeted to increase revenue. Cross functional alignment on updated branding, style guides and design approach.
• Established baseline metrics and continuous feedback mechanisms
• Increased qualified product engagement from 0 → 15,000 users
• Boosted engagement and sustained usage across key cohorts