Product-Centric Strategist
Projects
My portfolio reflects deep experience building product onboarding systems, enablement frameworks, and scalable learning solutions across startup and enterprise contexts. I bridge strategy, design, and execution to drive measurable outcomes.
Defined and shipped productized onboarding and activation systems aligned to enterprise needs, enabling 0→1 revenue generation and driving 3× engagement through workflows that blend UX research, automated guidance, and user feedback loops.
Operationalized onboarding as a product surface by consolidating disparate enablement assets into Optimizely Academy, a semi-automated onboarding engine that reduced time-to-value by 75% and supported $400M ARR growth.
Designed and launched centralized activation workflows that helped scale a two-sided marketplace from 2,500 to 58,000+ users while increasing platform earnings from $5M to $80M.
Led UX research and user journey design to inform website redesign and customer experience improvements, helping sustain engagement and community growth through pandemic conditions.
Built 50+ asynchronous and synchronous learning modules that supported student achievement and provided high-quality content used in marketing, improving visibility and reach.
Migrated analog curriculum online, created 38 net-new lesson plans, and implemented CRM-driven campaign strategy to support year-over-year continuity and community engagement.
Migrated fundraising operations online, implemented CRM ecosystem, and launched MVP fundraising hub to improve operational efficiency and parent engagement.