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NY Aikikai – UX & Experience Design

Led UX research, journey mapping, and competitive analysis to inform the redesign of an existing community site, which strengthened engagement, optimized navigation, and supported new user onboarding to class offerings.

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Audit and Brainstorm

Audit of third party software app already in use and existing workflows. Brainstorm sketches to build customer centric thinking into that workflow.

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Ux Research

Interviews, surveys, affinity maps, various priority matrices, persona generation, competitive analysis, mood boards, user flows, site maps.

NYA UX Process Iterations.png

Color Pallet and Final Product

Competitive analysis informed an updated color pallet and a new look.

NY Aikikai Color Palette.png
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Results

I produced 60+ Learning Experience Designs and online course offerings, spearheaded the MVP waves of the most successful fundraising efforts to date at that time. We maintained a healthy client-base through the pandemic, and even attracted new students.

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